Personal Trainer & Strength and Conditioning Coach

STOP GUESSING AND START MAKING PROGRESS.

Nobody has time to waste.

Have you ever tried getting to a destination without a GPS?

Whether you’ve been training for years without getting where you want to be, or you’ve been meaning to start but keep putting it off — you’re not the only one. My coaching gives you a clear direction, real support and progress that fits your life.

Limited online coaching places

Alex Ashmeade, personal trainer and strength coach

You shouldn’t have to keep starting over.

You start strong, then life gets busy. Progress stalls, generic plans stop fitting and the gym can feel overwhelming before you have even begun. That is not a discipline problem — it is what happens when the plan never adapts to real life.

A workout plan

Gives you exercises, sets, reps and generic advice. Useful information — but fixed on a page when your life is not.

Actual coaching

Understands the person, programmes appropriately, monitors progress and adapts the plan when life or performance changes.

No more guessing, restarting or pretending every week looks the same. Your plan changes around your progress, schedule, recovery and priorities — so you can keep moving forward when life gets in the way.

Results

Real people. Real progress.

Results shown are from current clients — I coach people of all genders, ages and starting points, from complete beginners to experienced lifters.

Client body composition progress photo showing before and after coached training

Client progress — 12 Weeks training

Built muscle and brought their physique into shape with a clear 12-week training plan.

Boxing client progress photo showing before and after coached training

Client progress — 6 months training

Built ring fitness, confidence and strength through six months of consistent training.

Client physique progress photo showing before and after coached training

Client progress — 4 months training

Made visible changes through their waist, chest and overall shape in four focused months.

Client strength and physique progress photo showing before and after coached training

Client progress — 4 months training

Built stronger lifts and a leaner frame with a plan they could keep following.

Online coaching packages

Coaching options

00

Trial

A two-week starting point: one training programme, one check-in, and your free consultation call. Payment is arranged directly after booking the call.

£50 / 2 WEEKS

01

STRUCTURE

For people who are done guessing and want a proper plan with light accountability so they can finally train consistently.

INCLUDES

Fully personalised training programme built around your goals, schedule and equipment

Practical nutrition guidance · monthly programme updates · fortnightly check-ins

Messaging support with replies within 48 hours

STRUCTURE WITHOUT HEAVY CONTACT

£169 / MONTH
STRUCTURE

02

Most popular

CORE COACHING

For people who are tired of starting strong then stalling, and want real coaching that adapts when life changes so progress actually sticks.

INCLUDES

Fully personalised training programme · nutrition support tailored to you

Bi-weekly programme adjustments · weekly check-ins · form feedback when needed

Messaging support with replies within 24 hours

PROPER SUPPORT. REAL ADJUSTMENTS.

£229 / MONTH
MOST POPULAR

03

PREMIUM 1-TO-1

For people who want higher contact and more individual attention so nothing gets left to chance.

INCLUDES

Fully personalised training programme · detailed nutrition support

Weekly programme adjustments · twice-weekly check-ins · regular video form feedback

Priority messaging with same-day replies · monthly strategy call

£399 / MONTH
LIMITED TO 3 SPOTS

New clients currently being accepted on a limited basis

I don’t want to coach 50 people.

Coaching only works when you’re not just another name on a list. I keep numbers intentionally limited so I can understand where each client gets stuck, make useful adjustments and give the attention that helps progress actually last.

Compare the options

STRUCTURE

£169 / MONTH

Clear direction with light accountability.

CORE COACHING

£229 / MONTH
MOST POPULAR

Adaptive coaching for progress that sticks.

PREMIUM 1-TO-1

£399 / MONTH

Higher contact and faster adjustments.

You’re not paying for a PDF. You’re investing in follow-through.

A one-off plan can tell you what to do. Coaching gives you someone who sees the bigger picture, keeps the plan relevant and helps you keep showing up when life gets busy.

The real return is not another saved workout or a quick fix. It’s better decisions, consistent effort and a stronger routine you can actually sustain.

How the coaching works

Here’s how we get started.

01

ENQUIRE — Tell me where you’re at, what you want to change and what keeps getting in the way. You don’t need to have it all figured out.

02

CONSULTATION — We’ll talk honestly about your goals, lifestyle and starting point, so you’re not committing to another plan that doesn’t fit real life.

03

ONBOARDING — Whether you’re experienced or completely new, I’ll get the detail needed to make starting feel clear rather than overwhelming.

04

YOUR PROGRAMME — Built around your life, experience and confidence level. No generic template and no trying to work it out alone.

Ongoing

TRAIN, CHECK IN, ADAPT, REVIEW — When life gets busy, progress slows or motivation drops, we adjust instead of letting you fall back to square one.

Alex training with a barbell in the gym

About Alex

A coach who trains too.

I’m Alex - serious about training and real health, and even more serious about helping people stop feeling stuck. I know training has to work around jobs, studies, families, confidence and everything else life throws at you. Whether you’re new to the gym or you’ve trained for years, the job is the same: give you a clear plan, make it fit real life and help you stick to it.

LEVEL 3 PERSONAL TRAINER — CIMSPA
LEVEL 3 STRENGTH & CONDITIONING — CIMSPA
BSc SPORT & EXERCISE SCIENCE

Qualifications & credentials

Qualified to coach.

Personal training qualification certificate

Level 3 Personal Trainer — CIMSPA


Strength and conditioning qualification certificate

Level 3 Strength & Conditioning — CIMSPA

Questions

Clear answers, before you enquire.

If you’re stuck, unsure where to begin or tired of starting and stopping, send me an email. A straightforward conversation is the best place to start.

What does online coaching include?

Who is online coaching for?

Do I need gym experience?

How does Core Coaching work?

Can I change or cancel my monthly coaching?

Ready to start?

Whether you’ve been training for years or you’ve never stepped foot in a gym, stop spinning your wheels — or putting it off — and start making progress that actually sticks.


PERSONAL TRAINER & STRENGTH AND CONDITIONING COACH

IG: @coachingbybigred

Email: coachingbybigred@gmail.com
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